Muhammad Zeeshan's journey began in 2009 with a small jewellery corner in Nazimabad, Karachi, rooted in a family business with over 32 years of craftsmanship. In 2011 he expanded it into a full shop, and when e-commerce arrived in Pakistan in 2014, he was among the first to recognize the opportunity. By 2015 he made a bold decision, he closed the physical shop entirely and went 100% digital. That bet paid off massively, as Zee.Sy not only survived the COVID-19 pandemic but thrived through it. As the brand grew online, he re-entered the physical market opening branches in Hydri in 2021, LuckyOne Mall in 2022, Quetta in 2022, and Ocean Mall in 2023. Zee.Sy was featured on Shark Tank Pakistan, won the Brand of the Year award in 2021, and has been worn by top Pakistani actresses in popular dramas. Today Zee.Sy ships worldwide to the USA, UK, Canada, Germany, and Australia with over 2 million women trusting the brand.